Erno Laszlo has launched an innovative ‘shake-to-activate’ makeup-plus-skincare hybrid—Shake-It Tinted Skin Treatment.

Following the brand’s popular Shake-It Skin Treatment, the innovative powder product is now tinted in four different shades to complement skin tones ranging from Light to Deep. 

It refines pores, controls oil, and is a tinted makeup that will complement skin tones ranging from Light to Deep. 

Color options are: 

• Light – The fairest shade with light undertones
• Neutral – For lighter complexions with cool/neutral undertones
• Medium – Sun-kissed shade with warm undertones
• Deep – Our richest shade for deeper complexions

The formula is 80% skin treatment, with calcium carbonate to absorb surface oils and provide a sheer, matte finish—plus 20% pigmented powder. The powdered pigment is talc-free, and made from USDA organic and non-GMO cosmetic cornstarch. It will even skin’s tone. Alcohol is added to tighten pores and glycerin to maintain skin’s moisture.

Users shake the bottle to mix the treatment with the pigment before applying with a cotton round or reusable pad by pressing into the skin. It dries in seconds, and can be blended uisng a brush or fingertips. “It leaves the complexion shine-free, and prepped for a natural look,” the brand says. 

Erno Laszlo’s ‘Shake-It’—Relaunching an Iconic Product

One of the products ‘prescribed’ to Marilyn Monroe was Erno Laszlo’s “Normalizer Shake-It,” a tinted toner treatment — now relaunched as Shake-It. 

Read more about Marilyn Monroe’s skincare ‘prescription’ from Dr. Erno Laszlo.